WARC Webinar: Neuromarketing - True implicit vs fast explicit

The last webinar in this three-part series on neuromarketing explores implicit response testing in further detail, helping clients and interested parties to better understand the different approaches on offer for measuring implicit response.

Presented by:

Thom Noble (CEO and Founder, NeuroStrata) Dr. Andrew Baron (Consumer Neuroscience Advisor, Olson Zaltman and Assistant Professor of Psychology, University of British Columbia) Dr. Aaron Reid (Chief Behavioural Scientist, Sentient Decision Science)