Where to listen
Timestamps
00:54 – What is connected TV? 02:47 – Definitions 03:45 – Why should we be paying attention to CTV right now? 07:18 – First-party data in a world of cookie deprecation. 10:42 – Transactional option and Amazon 11:57 – The CTV space is set to change, what could the future look like?
Further reading
- The WARC Guide to connected TV
- WARC Talks: Connected TV
- Brands can achieve relevance by maximising CTV...