Structuring marketer-agency partnerships for effectiveness
Lucinda Peniston-Baines and Rob Foster
As part of the WARC Guide to Structuring for effectiveness, Lucinda Peniston-Baines and Rob Foster of Observatory International share some top tips on how brands can best work with their agency partners to deliver work that connects with consumers.
Lucinda Peniston-Baines (Observatory International)
Rob Foster (Observatory International)
- The WARC Guide to Structuring for effectiveness
- Three priorities for client-agency relationships built on effectiveness