How to win over clients and prove effectiveness: Tips from the IPA Effectiveness Awards

Neil Godber, Head of Planning at JWT & Convenor of judges 2018 IPA Effectiveness Awards, Kate Cox, VP, CMO at EMEA and Mark Evans, Marketing Director at Direct Line Group, discuss how agency planners can best demonstrate the effectiveness of their activity.

Presented by:

Neil Godber (head of planning, JWT & convenor of judges 2018 IPA Effectiveness Awards)

Kate Cox (VP, CMO EMEA)

Mark Evans (marketing director, Direct Line Group)

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