Web3.0, direct-to-fan and more: Four digital trends in sports for 2023

Tom Dougherty

Global sports brands will need to ensure digital is embedded in every facet of their business in order to connect with fans and sponsors alike in 2023.

This year’s FIFA World Cup in Qatar has been a great showcase of the powerful combination of sports and technology. Most sports fans today can experience versions of nearly all aspects of the tournament without being physically present, which is a humbling reminder of the progress within the sports industry thanks to advances in digital technology.

New research shows that 70% of customer interactions today are now digital, and with the sports tech market predicted to be worth £34 billionby the end of 2023, up from £17.8 billion this year, the global sports brands looking to...

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