Web3.0, direct-to-fan and more: Four digital trends in sports for 2023

Global sports brands will need to ensure digital is embedded in every facet of their business in order to connect with fans and sponsors alike in 2023.

This year’s FIFA World Cup in Qatar has been a great showcase of the powerful combination of sports and technology. Most sports fans today can experience versions of nearly all aspects of the tournament without being physically present, which is a humbling...

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