Trend Snapshot: Virtual influencers

Details how marketers can utilise virtual influencers to combat potential challenges with influencer partnerships and gain an innovative edge on competitors.

Major brands are beginning to experiment with computer-generated, ‘virtual’ influencers as a means of promoting their products on social media platforms.

Influencer marketing has become a powerful tool for helping brands to reach digital audiences, particularly when targeting younger groups. Globally, the industry is predicted to reach a value of up to $10bn in 2020, .