E-commerce in 2017: How brands are going direct-to-consumer

This article, taken from the Warc Toolkit 2017 report, looks at the growing number of brands that are exploring direct-to-consumer (DTC) opportunities with the help of apps, buy buttons and subscription services.

E-commerce in 2017: How brands are going direct-to-consumer

Jump to: Definition | Expert guidance | Key insights | Examples | Viewpoint | Quotes

Brands in sectors such as FMCG and food are increasingly looking at direct-to-consumer opportunities. These cut out or minimise the retailer 'middlemen', allowing brands that previously had no direct relationship with their customers to develop one.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands