Content in 2017: How video is transforming social marketing
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Social video is experiencing massive growth as a content marketing format, and this growth is expected to continue in 2017. Video is in some ways transforming social media marketing, turning social platforms into broadcast media.
This article is part of Toolkit 2017, Warc's guide to six trends for the year ahead, produced in association with Deloitte Digital.
Brands are finding success...