China may be a forerunner in e-commerce, but is letting us down in content

Dennis Potgraven

Already having the largest share of retail in the world, Chinese e-commerce sites have attracted even more new users during the COVID-19 pandemic.

E-commerce and the future of effectiveness

This article is part of a series of articles from the WARC Guide to e-commerce and the future of effectiveness. Read more .

The COVID-19 pandemic has driven the usage of e-commerce in China to an all-time high. Already having the largest share of retail in the world, Chinese e-commerce sites have attracted even more new users in the last few months.

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