Brand experience in 2017: How brands can use virtual and augmented reality

This article, taken from the Warc Toolkit 2017 report, explores how developments in virtual and augmented reality are offering new and increasingly viable ways for brands to emotionally engage with consumers.

Brand experience in 2017: How brands can use virtual and augmented reality

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As the advertising marketplace becomes more cluttered and many people opt out of receiving marketing messages, brand experiences that can cut through are increasingly valuable. Two technologies that hogged the headlines in 2016 - virtual reality (VR) and augmented reality (AR) – offer new ways to deliver those experiences.

Toolkit 2017

This article is part of Toolkit 2017, Warc's guide...

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