Why it matters
The impact of the pandemic on the economy and world as we know it will not be a complete metamorphosis, but rather an evolutionary change. Brands will need to understand a new matrix of motivations and try to pre-empt consumer needs.
A future of opportunity: Four predictions of evolutionary change in consumers
Kantar’s Irene Joshy outlines the key anchors that will drive consumer behaviour through this current pandemic period and into the future.
