Presented by
David Tiltman, SVP Content, WARC
Martin Weigel, CSO, AMV BBDO
Rob Campbell, CSO, Colenso BBDO
Related content
Creative Impact session: Strategy is constipated, imagination is the laxative
Strategy is constipated, imagination is the laxative
WARC Talks, Webinar, September 2023
Summary
This webinar with BBDO’s Martin Weigel and Rob Campbell follows on from their Creative Impact session with Paula Bloodworth at this year’s Cannes Lions.
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- Martin and Rob look at how we can make strategy exciting again, with imagination being the key to making strategy great again.
- The tools, formats, templates and models we thought would help us have now become the process and the goal – a lesser substitute for the majesty of independent thinking.
- It has resulted in us being continually outsmarted by those who recognise and embrace the endless possibilities of imagination versus the structured world of logic.
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