WARC Talks: What should brands expect from Chinese consumers as China reopens?

In this episode of the WARC podcast, WARC’s Asia editor, Rica Facundo talks to Reno Yue, SVP of Brand, Innovation & Digital Transformation, HYPERS嗨普智能, and Jenny Chan, WARC’s China Editor.

Where to listen


01:45 – What does China’s economic recovery look like in 2023? 06:03 – Post-pandemic observations. 09:27 – What are the common pitfalls you’ve seen from brands trying to enter the China market? 13:28 – The need for specificity. 16:46 – China’s luxury market. 20:59 – Emerging ‘jobs to be done’ for marketers when trying to reach the luxury Chinese consumer. 25:37 – Deglobalisation and implications for marketers.

Further reading

The Marketer’s Toolkit 2023

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