WARC Talks: What should brands expect from Chinese consumers as China reopens?

Rica Facundo, Jenny Chan and Reno Yue

In this episode of the WARC podcast, WARC’s Asia editor, Rica Facundo talks to Reno Yue, SVP of Brand, Innovation & Digital Transformation, HYPERS嗨普智能, and Jenny Chan, WARC’s China Editor.

Where to listen

Timestamps

01:45 – What does China’s economic recovery look like in 2023? 06:03 – Post-pandemic observations. 09:27 – What are the common pitfalls you’ve seen from brands trying to enter the China market? 13:28 – The need for specificity. 16:46 – China’s luxury market. 20:59 – Emerging ‘jobs to be done’ for marketers when trying to reach the luxury Chinese consumer. 25:37 – Deglobalisation and implications for marketers.

Further reading

The Marketer’s Toolkit 2023

A blueprint for capturing...

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