WARC Talks: Unpacking retail media in Asia

In this episode of the WARC Podcast we’re unpacking retail media in Asia with Miranda Dimopoulos, Regional CEO at IAB Southeast Asia and India, and JJ Eastwood, Managing Director at Carousell Media Group.

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01:57 – Why is retail media having a moment in Asia? 04:39 – What makes the DNA of retail media networks in SEA different from China and the West? 09:36 – How do super apps change the dynamics of retail media advertising in this mobile-first region? 12:31 – What does retail media offer that other channels don’t? 14:28 – What do you see emerging in this space?18:45 – What need does retail media provide for brands and retailers?...

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