Where to listen
Timestamps
01:05 – Who is Jeremy Bullmore, and what is the Bullmore archive? 05:35 – The role of brand reputation and the need to maintain this beyond the immediate target buying audience. 13:03 – The importance of a holistic but flexible approach to brand-building. 19:38 – The relationship between brand and customer experience. 27:38 – The importance of distinguishing between what is important and what is easy to measure. 35:22 – The importance of insight and understanding.41:02 –...