WARC Talks: Targeting taste communities

Ana Andjelic

This episode of the WARC Podcast discusses targeting taste communities with strategy executive and author of The Business of Aspiration, Ana Andjelic.

Brand identity & image
Brand loyalty
Personalisation
Social media audiences
Data-driven targeting
Behavioural research
Consumer decision making
Online panels & communities
Blockchain

Where to listen

Timestamps

01:06 – Communities, and not individuals are the new unit of marketing. 02:51 – The demise of the third-party cookie.05:50 – The difference between...

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