WARC Talks: How measuring effectiveness combats ad fraud

In this episode of the WARC podcast, US Commissioning Editor Cathy Taylor speaks with David Beaton, of Navigation ME and Crater Lake & Company, about how measuring and optimizing against real-world effectiveness outcomes can help to make bots irrelevant.

This podcast is part of the March 2023 Spotlight US series, “It’s time to talk about marketing effectiveness” Read more

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01:53 – So tell us the backstory about how you got involved in this whole kind of messy business? 02:52 – Just how big is the problem? 05:18 – What isn’t the industry talking about this problem? 09:27 – What is a ‘turn off’ experiment? 13:41 – The problems of analytics.16:24 – How do you...

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