Where to listen
Timestamps
01:38 – Marcus’ career and the genesis of the book. 06:26 – How can we define ‘culture’? 12:33 – The value of understanding and contributing to culture vs. merely identifying trends. 17:43 – How can marketers find cultural intimacy? 20:12 – Entering online culture through ‘netnography’. 22:34 – Culture and effectiveness. 26:25 – The perils of losing track of culture: reinventing ‘Obey your thirst’. 33:28 – Finding a cultural ‘in’: moving the Brooklyn Nets.38:54 –...