WARC Talks: Faris Yakob on attention – 3. Attention culture
Faris Yakob, Dr Gwenyth Jackaway, Jared Grant, Le Truc and Sara Tate
Faris Yakob, co-founder of the nomadic creative consultancy Genius Steals and author of Paid Attention, hosts a special three-part podcast series exploring human attention and advertising.
Where to listen
The WARC Guide to Planning for Attention
The attention economy...