WARC Talks: Faris Yakob on attention – 2. Quantities and qualities of attention

Faris Yakob, Ivan Pollard, Mike Follett and Katie Hartley

Faris Yakob, co-founder of the nomadic creative consultancy Genius Steals and author of Paid Attention, hosts a special three-part WARC Podcast series exploring human attention and advertising.

Where to listen

Further reading

The WARC Guide to Planning for Attention

The attention economy...

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