WARC Talks: Driving growth through new usage occasions

In this episode of the WARC Podcast, Lena Roland, Head of Content for WARC Strategy, is joined by Jennifer English – Bailey’s Global Brand Director – and the IPA’s Carlos Grande to talk driving growth through new usage occasions.

Where to listen


02:47 – Challenges the Bailey’s brand was facing. 06:08 – What was your solution? 09:01 – Executing an idea globally which feels localised.10:42...

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