WARC Talks: Digital commerce – retail media today

In this episode of the WARC Podcast, WARC Digital Commerce’s Gregory Grudzinski and Colin Lewis, author of WARC’s Retail Media Primer Series discuss the retail media offerings of Amazon, Kroger, Walmart, Target and Instacart.

Where to listen

Timestamps

00:55 – Why is retail media so popular right now? 02:40 – The brands that are taking advantage of first party data? 05:02 – How does retail media actually work? 08:19 – Are there fundamental differences that marketers need to know about these different platforms? 10:50 – Advice for marketers wanting to use Instacart. 12:56 – The promise of retail media.16:04 – Where should brands start with the process of understanding where the opportunities are with retail...

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