WARC Talks: Digital commerce – retail media today

In this episode of the WARC Podcast, WARC Digital Commerce’s Gregory Grudzinski and Colin Lewis, author of WARC’s Retail Media Primer Series discuss the retail media offerings of Amazon, Kroger, Walmart, Target and Instacart.

Where to listen


00:55 – Why is retail media so popular right now? 02:40 – The brands that are taking advantage of first party data?05:02 – How does retail media...

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