WARC Talks: Digital brand growth

In this episode of the WARC Podcast, WARC talks digital brand growth with Tom Morton, Chief Strategy Officer at R/GA.

Where to listen


01:16 – Why were you so keen to do this research? 04:19 – What do you mean by ‘digital brand’? 05:50 – Penetration versus loyalty 07:56 – How did you analyse companies with different products that compete in multiple sectors at once? 11:33 – What is the role of advertising for a huge eco-system brand like Apple? 14:20 – The role of advertising and marketing changing over the course of a company lifecycle.17:13 – Assumptions about the...

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