Where to listen
Timestamps
01:16 – Why were you so keen to do this research? 04:19 – What do you mean by ‘digital brand’? 05:50 – Penetration versus loyalty 07:56 – How did you analyse companies with different products that compete in multiple sectors at once? 11:33 – What is the role of advertising for a huge eco-system brand like Apple? 14:20 – The role of advertising and marketing changing over the course of a company lifecycle.17:13 – Assumptions about the...