Where to listen
Timestamps
00:49 – Outlining the three themes; content, commerce and community. 02:03 – Content: AVOD beginning to overtake SVOD. 13:39 – Commerce: The rise of retail media. 25:08 – Community: The role of social media has changed.
Further reading
Change and Opportunity – dentsu 2023 Media Trends
The big picture: OTT and premium video streaming
Beyond the big guys: Navigating the retail media market outside of Amazon and Walmart
Brands in the gaming economy...