WARC Talks: 3 in 15 – The state of creative effectiveness

In this episode of the WARC Podcast we’re joined by Warwick Cairns, strategy partner at The Effectiveness Partnership and an editor of the state of creative effectiveness report.

Where to listen


00:45 – Background to the study. 02:38 – What do we mean by creative effectiveness?03:29 – Marketers find marketing effectiveness challenging....

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