WARC Talks: 3 in 15 – The Future of Measurement

In this episode of the WARC Podcast David Tiltman, WARC’s SVP Content, is joined by Paul Stringer, Managing Editor of Research and Insight, to talk about WARC’s new ‘The Future of Measurement’ report.

Where to listen


01:27 – Why are we looking at measurement? 03:06 – The renaissance of marketing mix modelling. 14:37 – Cross media measurement. 20:39 – The growing pains in retail media.

Further reading

The Future of Measurement

What we know about attribution and marketing mix modelling

WARC Talks: ESOV, attention and creative effectiveness...

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