Where to listen
Timestamps
01:15 – How was Cannes? 02:35 – Sustainability as table stakes for brands 04:18 – CMOs and businesses are building green thinking into their business models 05:39 – Marketing as an intersection of all parts of a business 06:50 – The prospect of recession 10:00 – Scenario planning 11:42 – The role of brand purpose in the growth equation
Further reading
Cannes LIONS 2022: The strategy briefing
Quick take: The ideas and themes driving Cannes Lions 2022...