WARC Talks: 3 in 15 – Creator economy

Lena Roland and Catherine Driscoll

This episode of the WARC Podcast looks at the creator economy with WARC's Catherine Driscoll, commissioning editor and editor of a recent WARC Guide on the creator economy.

Brand partnerships
Influencers, KOLs
User generated content & participation
Collaboration & co-creation
Esports
Gaming hardware & software
Social media audiences
Strategy

Where to listen

Timestamps

00:44 – What is the creator economy? 01:24 – What is the difference between creators and influencers?03:05 – The changing power dynamics between...

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