WARC Talks: 3 in 15 – Brand-building and the rise of digital commerce

In this episode of the WARC Podcast, David Tiltman, VP of content at WARC, and Lena Roland, managing editor of WARC.com, talk us through the recent white paper launched by WARC.

Where to listen

Timestamps

00:32 – Why did you choose this topic for the white paper? 00:11 – Does brand matter in digital commerce?05:48 – Brand can only get you so far....