- In addition to costing advertisers billions of dollars each year, ad fraud undermines brands' confidence in the programmatic marketplace.
- Viral content goes hand-in-hand with online advertising fraud and generally, publishers specializing in viral content are much more likely to receive non-human traffic.
- Traffic acquisition vendors deserve careful scrutiny, in order to eliminate fraud.
- "Fake News" and hate speech are often just another form of viral content, and it appears that many of the ad-supported sites in these categories are likely driven by money as much as by ideology....
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
-
Prove your case and back-up your idea
-
Get expert guidance on strategic challenges
-
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.