Velocity 12 Markets: Reshaping the world view of middle-class growth

Ogilvy & Mather


Download a synopsis of the Velocity 12 report.

View the full Velocity 12 report (external link).


This Ogilvy & Mather 'Velocity 12' report is intended as a guide for CEOs seeking the most promising growth markets along the next trajectory of consumer concentration.

It provides business leaders and influencers with a point of view that comes directly from the field and highlights four drivers of growth and opportunity in 12 fast growing markets: gender, culture, urbanization and technology.

It also presents concrete marketing strategies and programs, with best practice client examples that can be adapted and leveraged. Throughout, the Report is grounded in both quantitative research and the results of a first, middle class attitude survey across the V12.