- In the world of consumer, there are two distinct types of subscriptions that now bring products to your door: box subscriptions and replenishments.
- Box subscriptions allow users to try a variety of new products curated and shipped at a regular interval, while replenishment is the restocking of essentials such as household supplies and personal care products aimed at offering convenience.
- In Ipsos’s research, 62% of people agreed that replenishment models allow people to focus on the things that they care about by making life easier....
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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