Pitch Smart: A study by Mediasense
17 min read
Research on WARC, May 2023
Summary
MediaSense ‘Pitch Smart’ Study is based on a global survey of 100+ media agency professionals and examines the current state of pitch practices, with recommendations on how they can be improved.
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- The study shows that pitching processes are becoming unnecessarily time consuming and expensive for agencies, leading to them being more selective about what they pitch for.
- Agencies want more transparency into how they are evaluated, as well as more two-way dialogue and real-life interactions with clients rather than so many virtual presentations and meetings.
- Agencies believe clients over-prioritise commercial and media buying capabilities when they should be paying more attention to areas such as strategy, talent, culture, creativity and thought leadership.
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