Life after lockdown: The new normal on YouTube

The collective experience of lockdown inspired people to look for attainable authenticity and focus on productive entertainment.
  • Content creators have also faced the same limitations as consumers when it comes to access to resources and travel, so under lockdown they have had to adapt.
  • As a result, new habits have formed and the new emphasis on creator content is realism over perfection.
  • This has seen a huge spike in viewership, the discovery of new channels and ultimately creators adapting their video formats to at-home production on YouTube....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands