- What feels like a period of radical technological advancement over the past 10 years could instead be viewed as an explosion of combining existing technologies, rather than developing new breakthrough innovations.
- Experts were most confident about the impact of the environment on purchase decisions and the likelihood that bot-to-bot interaction will become a dominant component of marketing activity, meaning that personal digital assistants will interface with company chatbots, potentially creating more frictionless transactions and simplifying customer service.
- Experts were least likely to predict a future in which consumers would be able to opt out of advertising or where a global...
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
-
Prove your case and back-up your idea
-
Get expert guidance on strategic challenges
-
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.