WARC Rankings 2022: How ABInBev became the world’s most effective advertiser

Following its success as #1 advertiser in the Creative 100, the brewing giant AB InBev also now takes top position as the most effective advertiser, rising up from seventh position last year in 2021.

The journey of Anheuser-Busch InBev (ABInBev) to becoming the world’s effective advertiser was driven by a fundamental transformation of how the company’s marketing function operates, according to ABInBev’s Global Chief Marketing and ZX Ventures Officer,...