The University of Engineering and Technology Admissions 2014: 1200 trees-like purifying billboard

This case study describes how UTEC, the Engineering and Technology University in Peru, created a unique billboard that improved air quality on the construction site of its new campus, to help attract students to its 2014 intake.

The University of Engineering and Technology Admissions 2014: 1200 trees-like purifying billboard

Humberto Polar

Campaign details

Brand owner: The University of Engineering and Technology Lead agency: MediaConnection BPN and FCB MAYO Brand:The University of Engineering and Technology Peru Educational, universities Earned media, buzz, Outdoor, out-of-home, Public relations Up to $500k

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