The University of Engineering and Technology Admissions 2014: 1200 trees-like purifying billboard
Humberto Polar
Campaign details
Brand owner: The University of Engineering and TechnologyLead agency: MediaConnection BPN and FCB MAYOBrand: The University of Engineering and TechnologyCountry: PeruIndustry Educational, universitiesChannels used: Earned media, buzz, Outdoor, out-of-home, Public relationsMedia budget: Up to $500k
Executive summary
This case study describes how UTEC, the Engineering and Technology University in Peru, created a unique billboard that improved air quality on the construction site of its new campus, to help attract students to...