StageLightandMagic: Hon. Puss
The 2010 Warc Prize for Ideas and Evidence was started to identify case studies that demonstrate success against four criteria: strategy, integration, results and innovation. The competition, which was open to entries from any country or industry sector, was judged by an international panel of senior marketers and agency chiefs, using the following weighting: strategy (20% of marks), integration (25%), results (30%), innovation (25%).
For more information on this annual prize, visit www.warc.com/prize.
Advertiser: StageLightandMagic Ltd
Agency: In house
Brand: StageLightandMagic Ltd
Campaign objective: Increase awareness
Country: Sri Lanka
Media budget (USD):
Media used: PR, Public notices in different locations, Viral videos and use of social networking sites such as Twitter and Facebook, Newspaper advertising (notices), Television spots, Radio, Activities at the venue