SPAR INTERSPAR: Å tartaj Slovenija

Mitja Tuškej, Žana Močnik and Sara Mekinc

Campaign details

Brand owner: Spar Slovenija d.o.o.
Lead agency 1: Formitas BBDO
Lead agency 2: Direct media
Country: Slovenia
Industries: Shopping centres, malls
Channels used: Content marketing, Internet - general, unspecified, Magazines - business, trade, Magazines - consumer, Mobile & apps, Newspapers, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Product placement, Product sampling, Public relations, Sales promotion, Search, Social media, Television, Websites & microsites, Word of mouth, advocacy
Budget: $500k - $1 million

Executive summary