smart drive: Launching the smart car in the Ukraine
Alexey Novikov and Maryna GrygorenkoEscape Digital Marketing Group
Campaign details
Brand owner: PJSC Auto CapitalAgency: Escape Digital Marketing GroupBrand: smart UkraineCountry: UkraineIndustry: Supermini, subcompact carsMedia budget (USD): Up to $500kChannels used: Branded content, Events and experiential, Internet - search, Newspapers, Online video, Other and ambient media, Outdoor, out-of-home, Print - general, unspecified, Social media, Word of mouth and viral
Executive summary
This case study describes the 2012 official launch of the Mercedes-Benz marque, the smart, in the...