Seeing Eye Dogs Australia: Free Puppies Forever
Brand: Seeing Eye Dogs AustraliaBrand owner: Vision AustraliaLead agency 1: McCann Country: AustraliaIndustries: Charities & voluntary organisations,Public healthChannels used: Direct marketing, Online video, search marketing, Social media,Word of mouth, advocacyBudget: Up to 500k
Seeing Eye Dog candidates (puppies) need homes for their first 12 to 15 months (before their training can commence). However, every year, Seeing Eye Dogs Australia (SEDA) struggles to find carers for their litters of puppies. Rather...