Seeing Eye Dogs Australia: Free Puppies Forever

This case study describes how Seeing Eye Dogs Australia created the first puppy subscription service to find foster carers for their litters of puppies.

Seeing Eye Dogs Australia: Free Puppies Forever

Chamari Kariyakaranage, David Phillips and Adrian Mills

Campaign details

Brand: Seeing Eye Dogs AustraliaBrand owner: Vision AustraliaLead agency 1: McCann Country: AustraliaIndustries: Charities & voluntary organisations,Public healthChannels used: Direct marketing, Online video, search marketing, Social media,Word of mouth, advocacyBudget: Up to 500k

Executive summary

Seeing Eye Dog candidates (puppies) need homes for their first 12 to 15 months (before their training can commence). However, every year, Seeing Eye Dogs Australia (SEDA) struggles to find carers for their litters of puppies. Rather...

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