Johnson's Baby: Theatrical release of the YouTube Channel

This case study describes how Johnson's Baby used extensive research to build a connection between online and offline to launch its dedicated YouTube channel in India.

Johnson's Baby: Theatrical release of the YouTube Channel

Neeraj Sharma

Campaign details

Brand: Johnson's BabyBrand owner: Johnson's and Johnson'sLead agency: DDB Mudra GroupCountry: IndiaIndustries: Baby careChannels used:Cinema, Events & experiential, Games...

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