Domino's Pizza UK and Ireland Ltd: Domino's Chatbot (DOM the Pizza Bot)
Campaign details
Brand: Domino's Pizza UK and Ireland LtdBrand owner: Domino's Pizza Group plcLead agency: We Are SocialCountry: United KingdomIndustries: Convenience, readymadeChannels used: Mobile & apps, public relations, social media, word of mouth, advocacy
Executive summary
The takeaway market has never been more competitive. In addition to traditional local takeaways and ready meals, digital start-ups, such as Deliveroo and Uber Eats, offer consumers more choice than ever before. It's tough to stand out in this fiercely...