Pepsi: When a packaging design becomes a social experience

This case study explains how Pepsi, the drinks brand, built engagement with fans of the IPL - India's cricket league - with a packaging change and social media.

Pepsi: When a packaging design becomes a social experience

Shubhrojyoti Roy

Campaign details

Brand owner: PEPSICO INDIA HOLDINGS PVT. LTD.Lead agency: JWT DelhiBrand: PepsiCountry: IndiaIndustry: Non-alcoholic, soft drinksChannels used:Earned media, buzz, Internet...