Pepsi: When a packaging design becomes a social experience
Brand owner: PEPSICO INDIA HOLDINGS PVT. LTD.Lead agency: JWT DelhiBrand: PepsiCountry: IndiaIndustry: Non-alcoholic, soft drinksChannels used: Earned media, buzz, Internet - display, Packaging and design, Social media, Word of mouth, advocacyMedia budget: Up to 500k
This case study describes how Pepsi used team-branded cans to leverage its sponsorship of the Indian Premier League (IPL).
While saliency and top-of-mind awareness were high for Pepsi in 2013, in the year 2014 the brand also...