America's Navy: Project Architeuthis - engaging the cyber warrior

This case study describes how the US Navy recruited cryptologists via an alternate-reality puzzle-solving game on social media.

America's Navy: Project Architeuthis - engaging the cyber warrior

Eric Olis, Marcus Martin & Amy Goldstein

Campaign details

Brand owner: US Department of Defense Lead agency: Campbell Ewald Contributing agency: Puzzability Brand: America's Navy Country: United States The Services (army, police etc) Earned media, buzz, Games and competitions, Social media Up to 500k