America's Navy: Project Architeuthis - engaging the cyber warrior

Eric Olis, Marcus Martin & Amy Goldstein

This case study describes how the US Navy recruited cryptologists via an alternate-reality puzzle-solving game on social media.

America's Navy: Project Architeuthis - engaging the cyber warrior

Eric Olis, Marcus Martin & Amy Goldstein

Campaign details

Brand owner: US Department of DefenseLead agency: Campbell EwaldContributing agency: PuzzabilityBrand: America's NavyCountry:United...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today