Campaign details

Brand: Zaatar w Zeit
Brand owner: Cravia
Lead agency: Publicis Levant, MSL Beirut
Country: Lebanon
Industries: Restaurants & takeaways
Media channels: Competitions & contests, Events & experiential, Other & ambient media, Outdoor, out-of-home, Packaging & design, Radio & audio, Social media, Word of mouth, influencers
Budget: Up to 500k

Executive summary

In a world where everything became vanilla, we added green.

A behaviour derived from human nature is that we feast with our eyes before we taste. The visual communication aspect of social media is founded on this and means that food and beverage (F&B) brands have to rethink how their offerings look. Today, this means more greens for a health-conscious consumer. As a casual urban eatery, Zaatar w Zeit is a leader in the wrap category in Lebanon and decided to launch a green wrap.