Yas Theme Parks: Summer Says Yas!

Abu Dhabi resort attraction Yas Island created a multi-channel character-based campaign to improve visitation levels and increase revenues.

Campaign details

Brand: Yas Theme Parks Brand owner: Farah Experiences Agency: Momentum Abu Dhabi Market: United Arab Emirates Industries: Museums, attractions, libraries Media channels: Cinema, Email marketing, Events & experiential, Online video, Outdoor, out-of-home, Programmatic display, Radio & audio, Social media, Sponsorship - media 1 - 3 million