Campaign details
Brand: TwitterBrand owner: TwitterLead agency: Geometry DubaiContributing agencies: 815 Studios, Paris TokyoCountry: United Arab EmiratesIndustries: Websites, online services, appsMedia channels: Other & ambient media, social mediaBudget: 500k - 1 million
Executive summary
Online news and social networking service Twitter has gained popularity in the MENA region, being one of the lead social networking platforms in the world, that allows users to post and interact with messages and news 'in the now'.
Moreover, in this evolving digital era, 72% of marketing budgets are being...