Campaign details
Brand: The Egyptian Autistic SocietyBrand owner: The Egyptian Autistic SocietyLead agency: Momentum EgyptCountry: EgyptIndustries: Charities & voluntary organisationsMedia channels: Content marketing, Direct marketing, Online display, Online video, Public relations, Social media, TelevisionBudget: No budget
Executive summary
In Egypt, children with autism are either treated with exorcism, or are ignored and not invested in by parents, as they are seen to have no potential for success and are looked down on by society.
In 2017, we helped the Egyptian Autistic Society (EAS) to change society's misperceptions and...